Vol.23 Issue 1, 2018

CaptureCapaEJMS.Vol23.Iss1.18

EDITORIAL
Luís Mota de Castro
European Journal of Management Studies, 23(1), pp. 1
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MEASURING INTERNAL BRAND EQUITY IN B2B SERVICE INDUSTRIES IN IRAN
Sara Moghaddam Tabar, Naser Karami, and Faraz Ilbeigi
European Journal of Management Studies, 23(1), pp. 3-24
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ARE LARGE FIRMS MORE PROFITABLE THAN SMALL AND MEDIUM FIRMS IN THE EUROPEAN UNION?
Cristina Gaio and Rita Fuentes Henriques
European Journal of Management Studies, 23(1), pp. 25-48
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STRATEGIC BRAND EXPERIENCE TO DIFFERENTIATE B2B SERVICE OFFERING: A CASE STUDY ANALYSIS
Mohammed Shahedul Quader and Shanewaz Mahmood Sohel
European Journal of Management Studies, 23(1), pp. 49-82
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